Why Website Usability Is an Important On-Page SEO Factor
When we say SEO, a lot of people have a lot of different opinions and different methods that they think will work. Although there’s no such thing as “bad white SEO” there is still something that most SEO professionals forget – website usability. Most people who are trying to get better search engine rankings are too focused in making their website more relevant to their targeted keyword that they forget about how other people see their website. If you really want to get better SEO results, this is something that you need to avoid at all cost.
Search engines are now using different metrics to determine whether your website is relevant to a particular keyword and most of these metrics include the movement of traffic inside your website. The more interactive your website becomes the longer your visitors will stay and the more relevant your site becomes in the eyes of search engines. Keep in mind that there is a possibility that search engines are now using the information that they gather from your visitors to rank how relevant your site is to a particular keyword, giving you better and stronger rank in the long term and without having problems with bad SEO methods.
So instead of focusing all your time in building links and creating optimized content, it would be better if you are going to focus on the usability of your website and its ease of use – not on what search engines will see. This is something that will surely give you better search engine rankings and will ensure that you will be able to get better visitor-to-customer conversion rates. You need to focus more on what you can offer for your visitors and not on what you can show search engine robots, which is the most common reason why there are people who failed in SEO.
The most common mistake of people is that they are focusing on how spiders see their website and not on how other people see their website. Instead of focusing on what you can’t see, why not focus on something that you are really targeting – those whom you have built your website for. This will give you better results, since these people can find what they are looking for. Even though you don’t have the most number of traffic, your website can covert well, since it has all the information that people are looking for. In other words, your website will convert a lot better than other sites.
So if you are going to optimize your website for search engines, the first thing that you need to remember is to make sure that it will be more beneficial for your visitors than your own. Keep in mind that the more informative your site becomes, the easier it will be to sell the product or the service that you are offering. This is something that not all SEO professionals are aware of and is the reason why there are websites that are on the top but are not doing well when it comes to search engine optimization.